I’ve spent my career at the intersection of hospitality, wine, marketing, and entrepreneurship. At the heart of all of it is a fascination with what makes people care about a place, a brand, or an experience.

My relationship with hospitality started long before I worked in marketing. I spent years working in restaurants, where I learned that the details people remember aren’t always the obvious ones. It’s how they were welcomed, what they discovered, the story behind the bottle someone recommended, or the feeling that made them want to come back.

I carried that perspective into more than a decade working in corporate advertising, marketing, and strategy, eventually becoming Director of Strategy & Planning at Goodway Group. There, I helped businesses understand their customers, find opportunities for growth, and turn big ideas into plans that could actually work.

Then I built something of my own.

As the owner of Kathryn’s Wines, I got to bring together my WSET wine education, hospitality background, marketing experience, and love of storytelling. I built a business around helping people discover wine through retail, tastings, events, education, and the Drink for Good wine club.

Owning a hospitality business also taught me things you can’t learn from the outside. I understand the reality of trying to bring people through the door, turn a first-time guest into a regular, build a community around what you’re doing, and make the numbers work at the same time.

That’s the perspective I bring to hospitality brands today.

I’m interested in the entire experience—not just how a business markets itself, but how people discover it, what they feel when they interact with it, why they come back, and what they tell their friends afterward.

Because ultimately, great hospitality and great marketing are trying to do the same thing: make people feel something worth remembering.